Are consumers willing to put up with OTT video advertising?

Jim Barthold, FierceIPTVIf there's one universal truth about video consumers in this new broadband age, it's that they like to have lots of over the top (OTT) content to access and view when they want it. Of course, the question for traditional pay TV providers is how can they make money off of OTT video through advertising that consumers will likely press the fast forward button to get back to their movie or television show. According to a new survey from YuMe, a digital brand advertising software and services vendor, some people will put up with so-called pre-roll advertisements to get content on their devices. Jim Barthold, Editor of FierceIPTV, addresses this issue. Read more

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