AT&T AdWorks' Welch sees new advertising opportunities for DirecTV, U-verse video

With the DirecTV acquisition completed, AT&T (NYSE: T) has an even broader audience of video subscribers it can reach with advertising and its growing content library. A key element in its transition is AT&T AdWorks, a division that is becoming a new force in addressable advertising, creating a new challenge to Cablevision (NYSE: CVC) and Dish Network (NASDAQ: DISH).

Leading up AT&T Leading up AT&T AdWorks product division is Mike Welch, who says that having two platforms -- U-verse TV and DirecTV"combined is a great competitive advantage for us."

Dan Frankel, editor of FierceCable, recently spoke with Welch about new advertising opportunities in this On the Hot Seat interview. 

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