AT&T extends 24 Mbps broadband service to entire customer base

AT&T is looking to shore up its competitive edge by extending its 24 Mbps/3Mbps U-verse High Speed Internet Max Turbo service to all of its 120 markets.

Initially launched in three markets (Austin, San Antonio and St. Louis) last December, the service is available for eligible customers in its U-verse footprint for $65 a month when bundled with AT&T's U-verse TV service. Businesses can also purchase the 24 Mbps service for $95 a month. Along with enhanced speeds, subscribers can access AT&T's 20,000 WiFi hot spots.

As of Q4 2009, AT&T had over 2.1 million U-verse broadband subscribers with more than 90 percent of these customers purchasing a dual play TV/Internet bundle.

While AT&T's 24 Mbps service is an improvement over the 18 Mbps broadband service it introduced in December 2008, the service provider faces significant cable competition in its markets from the likes of Cox Communications and Comcast, which are both expanding their 50 and 100 Mbps DOCSIS 3.0 service deployments.

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