AT&T (NYSE: T) is bringing its 45/6 Mbps U-verse Power speed tier to additional cities in five new states as part of its $14 billion Project VIP network initiative.
Building on the 17 states where the service provider has made the service available, U-verse Power will be available to eligible customers in Arkansas, Missouri, Oklahoma, Kansas and Texas.
Initially, the service was launched in its California and Nevada markets in July.
Similar to the other markets where it introduced the faster speed, customers will be able to access the service for an introductory rate of $49.95 per month for up to 2 years if they agree to bundle it with a TV and voice service. Existing customers also have the option to upgrade to the Power tier and receive $10 off their bill per month for a year.
Small businesses will also be able to purchase the Power tier and U-verse TV packages.
While 45 Mbps is its latest tier, it's not the only one the telco is going to debut this year. As part of its Project VIP program, the service provider plans to offer a 75 and 100 Mbps tier.
Being able to up its broadband speeds is important as it will help AT&T continue to sustain the growth of U-verse data.
Randall Stephenson, chairman, CEO and president of AT&T, said during this week's Goldman Sachs 22nd Annual Communacopia Conference that the telco's data segment continues to surpass its declining legacy voice and data lines.
"As you have a new technology that's growing 20 percent and it's cannibalizing the old technology, we have this threshold of where you can get to 30-35 percent of the new revenues versus the old you can get to sustainable growth," he said. "We hit that threshold in consumer last year, and in fact, consumer U-verse revenues now exceed the old legacy revenues."
For more:
- see the release
Special report: AT&T's $14B Project VIP: breaking out the business service, U-verse numbers
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