AT&T (NYSE: T) is giving more of its wireline customers the option to get its 75 Mbps U-verse broadband service tier, announcing that it has expanded the service in seven new markets. The service provider will begin offering the speed tier in Augusta, Ga.; Charleston, S.C.; Cleveland; Columbus, Ohio; Fort Lauderdale, Miami and St. Louis, Mo.
Bob Bickerstaff, vice president of Voice & Data Products for AT&T, said in a blog post that the company also has plans to "expand High Speed Internet 75 availability to additional U-verse markets."
In a previous interview with FierceTelecom, Bickerstaff said that its "intent is to go national with all 21 states in our complete VDSL footprint" with the 75 Mbps speed tier.
Eligible customers will be able to get the new service for the introductory price beginning at $39.95 when purchased as part of a bundle with U-verse TV and/or U-verse voice service, while a standalone service costs $74.95. However, AT&T said that offers "may not be combined with other promotional offers on the same services and may be modified or discontinued at any time without notice."
In December, the service provider began offering the 75/8 Mbps service option in four markets: parts of Monterey and Sacramento, Calif.; Toledo, Ohio; and El Paso, Texas.
The new 75 Mbps tier and its expansion into new markets is part of AT&T's multibillion Project VIP effort that was launched in the fall of 2012 for its existing copper-based broadband U-verse network.
U-verse broadband continued to be a big factor in the fourth quarter. During the quarter, AT&T added 405,000 new U-verse subscribers, reaching a total of 12.2 million. Although the telco's overall total wireline broadband subscriber base declined by 51,000 during the quarter, it rose slightly for the full year 2014.
Overall U-verse broadband Internet subscribers now represent 76 percent of all wireline broadband subscribers, compared with 63 percent in the year-earlier quarter.
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