AT&T lowers DSL prices to battle subscriber loss

AT&T (NYSE: T) has realized that even for all the progress it has made with U-Verse, it still saw 340,000 DSL subscribers flee during the second quarter.

Although part of the traditional DSL subscriber loss AT&T saw in Q2 can be attributed to U-Verse migrations, a number of users came from non-U-Verse markets that fled AT&T for cable's faster speeds a la DOCSIS or a more affordable triple play service bundle.

AT&T has reduced the price of its four DSL tiers non-U-Verse areas: Basic (768/384 Kbps), Express (1.5 Mbps/384 kbps), and Pro (3 Mbps/512 kbps) for $14.95 a month, while Elite (6 Mbps / 512 kbps) tier is now $19.95. Previously, each of these tiers cost $19.95, $30, $35 and $40, respectively. Of course, the catch is that a consumer will have to haggle with AT&T to get a better deal once the 12-month introductory period is over.  

For more:
- Broadband DSL Reports post sounds off on this issue

Related articles:
AT&T's Q2: IPTV, business services save the wireline day
AT&T sees first ever $1B revenue quarter for U-verse as IPTV drives telco's consumer business
Business, consumer IP help lift AT&T's Q1 wireline results
AT&T gains IPTV subs, loses phone lines; FiOS solid for Verizon

Suggested Articles

Expect a full dose of Kubernetes at next week's VMworld conference in San Francisco, according to VMware CEO Pat Gelsinger.

If there is indeed a global recession in the offing, no one has told the top cloud and colocation providers.

On the same day as its second quarter earnings, VMware announced it's buying Carbon Black and Pivotal for a combined value of $4.8 billion.