AT&T tells Congress it wants to track web surfing

Toss another log on the fire of Internet privacy and possible Congressional oversight. AT&T, in its response to the House Committee on Energy and Commerce's recent request for information on the data broadband providers are collecting about their customers, said it hasn't really begun to test a system that tracks web surfers' travels, but it would like to.

AT&T, which said it was "carefully considering" tracking, did say it would employ an opt-in system for anyone involved rather than the opt-out approach some of the other ISPs that have responded say they use.

"If done properly ... overall behavioral targeted advertising could prove quite valuable to consumers and could dramatically improve their online experiences, while at the same time protecting their privacy," wrote an AT&T spokeswoman.

Congress started its inquiry after reports began to surface about ISPs tracking user web surfing habits for use in targeted advertising.

The committee sent letters to 33 companies asking for information about their own targeting practices. So far, 32 of the 33 companies contacted by the committee have responded (Check out all of their letters to the committee here).

For more:
See the PC Magazine story

Related articles:

ISPs are already tracking you. ISP report
Congress wants info on web data mining. Data mining report
NebuAd CEO grilled on the Hill. NebuAd report
CenturyTel holds NebuAd--for now CenturyTel report
Are Embarq and CenturyTel moving ahead with NebuAd? NebuAd report
Congressmen ask Charter to delay snooping plan Charter report

Suggested Articles

Highlighted by growth in its number of broadband subscribers, Comcast's net profit in the fourth quarter increased by 26%.

Amazon has filed a motion that seeks to pause Microsoft's work on the Pentagon's $10 billion cloud contract until a court rules on its protest.

Vodafone Group and Sunrise announced a partnership that allows Sunrise's enterprise customers to tap into Vodafone's business services.