AT&T used Twitter as one of a number of ways the company put out information about its Silicon Valley service interruptions Thursday due to several fiber cables being cut. The telco joins cable company Comcast in leveraging the social networking tool during a service interruption.
The fiber cuts interrupted AT&T's broadband, phone and wireless service to thousands of people around the San Francisco Bay area and Silicon Valley. AT&T provided real time updates to 2,400 direct followers of its Twitter feed starting around 7 a.m. PST on Thursday and sent around nine "tweets" in total keeping customers informed.
The last tweet let Twitter followers know that AT&T is offering a $100,000 reward for information leading to the arrest and conviction of those responsible for vandalizing the fiber cables.
Last week, Comcast tweeted about an email outage. And AT&T experienced the power of Twitter on the sharp end of the stick at the South by Southwest conference earlier this year, as participants complained about poor cellular coverage. AT&T seems to have rapidly learned from the experience.
- CNET captures AT&T tweeting about its outage. Post
E-mail outage has Comcast all a-Twitter - FierceTelecom
Qwest joins the Twitter trend - FierceTelecom
Telcos seem to have discovered Twitter just recently
AT&T fiber optic cable cut in California