Birch hires EarthLink veteran Murray to head organic sales, market expansion efforts

Birch Communications has named Shawn Murray as its new SVP and chief sales officer, marking another change in the service provider's top management ranks under CEO Tony Tomae.

A 20-year telecom veteran, Murray brings his sales management experience in driving multi-channel business development and organic growth to Birch at a time when the service provider is looking to enhance its relationships with small to medium businesses (SMBs) as cable operators like Comcast (NASDAQ: CMCSA) look to lure larger business customers.

Before coming to Birch, Murray served as senior vice president of sales at EarthLink and was responsible for developing and implementing the go-to-market strategy targeting multi-location businesses. He also held a number of leadership roles at Sprint (NYSE: S) and MCI Communications, now Verizon Business (NYSE: VZ).

In his new role, he will oversee all retail sales channels including direct sales, telesales, client services, inside sales and prepaid residential. Murray is focused on an expanded multi-channel strategy to drive organic sales performance.

Murray is just one of several new executives to join Birch since Tony Tomae took over the reins as Birch's CEO in May.

Other notable new management appointments under Tomae's short tenure include Paul Masters as SVP of Alternate Channels and fellow former EarthLink executive Jim O'Brien as EVP and COO.

For more:
- see the release

Related articles:
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Birch: More customers are migrating to Ethernet for VPN, cloud access
Birch's Tomae: Charter, Comcast focus on mid-market, enterprise gives us more SMB opportunities
Birch names Rise Broadband vet O'Brien as EVP, COO as part of management shakeup

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