CenturyLink (NYSE: CTL) is tuning into the growing mobile nature of its business customers with its Business Communicator app, allowing customers to connect their VoIP users to their unified communications (UC) services from computers and devices.
With the Business Communicator, a business' employees can launch their UC tools from a common user interface when working inside the office or at a remote location.
CenturyLink's VoIP solutions include a wide range of features and functions such as high-definition voice and video calling, conferencing, desktop sharing, instant messaging and presence.
The Business Communicator is one of the latest additions to CenturyLink's voice portfolio that's offered on BroadSoft's BroadWorks platform. This platform enables CenturyLink to offer a mix of supported and fully managed versions of its Hosted VoIP, a cloud-based VoIP, and SIP trunking services, and a VoIP service operated by on-premises equipment. Additionally, CenturyLink also offers business customers across all market segments a full range of UC tools that leverage the BroadWorks platform.
SIP trunking has become a key element in CenturyLink's business VoIP portfolio. Its IQ SIP Trunk service provides a host of features including unified communications, conferencing and contact center services are available, while SIP trunking is offered as part of several of CenturyLink's business bundles. Existing and new customers can also use a custom portal to configure and manage the hosted VoIP managed office service and its SIP trunking service.
Having these capabilities will enable CenturyLink to battle growing threats not only from aggressive competitors like Level 3, but also the growing threat from cable operators like Comcast Business (NASDAQ: CMCSA), which recently launched a new division to pursue large multi-site business accounts.
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