CenturyLink (NYSE: CTL) is turning on its Prism IPTV channel in Florida's capital city region to tackle the area's cable and satellite companies.
This is the latest IPTV deployment CenturyLink has conducted in Florida, following a rollout last fall in Collier County.
Interestingly, CenturyLink's new deployment comes at a time when both Frontier (NYSE: FTR) is trying to pull out of the TV business in favor of reselling satellite service and Verizon (NYSE: VZ) is concentrating its FiOS TV rollout in existing franchise areas.
As in other markets where CenturyLink has launched Prism TV, customers will be able to get access to more over 240 all-digital channels, including Hispanic and international channels, in addition to Pay Per View, Video On Demand and DVR.
Pricing for the new service is competitive. Priced at $35.99, CenturyLink's baseline offering offers over 120 digital channels when combined with qualifying services. Consumers can also purchase Prism IPTV as part of a triple-play package which includes Prism, high-speed Internet and voice services for under $90 per month.
Of course, the bigger question for CenturyLink is how it will apply its IPTV knowledge to the new 14-state territory it acquired from the former Qwest.
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CenturyLink has no immediate plans to extend IPTV to existing Qwest customers