Comcast rolls out technician army

Comcast has hired more than 600 new technicians in the Atlanta area to help the cable TV giant roll out bundled services. Service providers don't often talk about such details because field workforces and related truck rolls are a major expense.

In this case, adding to the workforce and promoting it is all part of the investment companies must make in the battle to sell bundled services. Also, while use of outside contract technicians has been common in the past, these companies may be making a greater effort send their own staff into customer homes. This illustrates how important quality control and a positive customer experience are with this new service push.

For more:
- Here's the The Atlanta Journal-Constitution story on Comcast's new hires, and here's a related piece about frustration with contract workers.

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