By marking $1 billion in annual sales, Cox Business has bunked the idea that a cable company can't deliver quality services to business customers.
Having delivered commercial and wholesale bandwidth services since 1993, Cox is not exactly a novice in the business space. Cox capitalized on its early wholesale service success by launching retail broadband Internet and voice services for SMBs (small to medium businesses) and then establishing Cox Business as a formal business unit in 2000.
To date, Cox Business provides industry-specific voice, data and video services to over 260,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations.
One of its standout services continues to be Ethernet. A recent Vertical Systems Group ranked Cox Business was the fourth largest Ethernet serviced provider based on customer ports.
Of course, Cox's journey is all about understanding the individual needs of the business community.
"Cox Business has a dedicated, internal business-to-business team," Steve Hilton, Head of Enterprise and Small Enterprise Research, Analysys Mason in an interview with FierceTelecom. "It's not acceptable treating the small and medium business market as an off-shoot of a residential business. It will fail miserably."
Hilton added that another key focus Cox Business has set as a goal is maintaining customer satisfaction. "For years, Cox has prided itself on customer satisfaction and customer service," he said. "This pride permeates both residential and commercial sides of their business."
While Cox's success should provide a blueprint for other cable MSOs to follow as they ramp up their own business offerings, the next main challenge that the cable industry will be in their ability to establish the right interconnection partnerships to serve multi-site businesses outside of their regional footprints.
- see the release
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