Cyrus One ups sales force to deal with growing customer demand

Cyrus One, Cincinnati Bell's (NYSE: CBB) data center business, is adding more employees to its roster to deal with an ongoing rush of new customers.

In Q1 2012, for example, the Houston, Texas-based provider added 18 new customers, bringing its total customer base to 444.

It hired more sales representatives in both its South and Midwest territories with plans to add other new sales team members in its Western serving area. One city where the service provider will likely require more sales horsepower will be in Phoenix where it just opened up a new data center.

Of course, CyrusOne's ambitions aren't relegated just to the United States. The service provider has been aggressively expanding into the Asia Pacific market, opening a data center in Singapore this January.

Cincinnati Bell previously said that it plans to make an initial public offering for CyrusOne, a company it acquired in 2010 as a way to diversify into growth areas like data centers as it sees continual declines in its traditional landline voice service business.

Data centers have proven to be a profitable bet for Cincinnati Bell with Q1 2012 revenue rising 21 percent year-over-year to $53 million in Q1 2012.

Jack Cassidy, CEO of Cincinnati Bell, said during the company's Q1 earnings call that the proceeds of the official IPO would be used for two purposes: to grow its data center capabilities and to pay down debt in its traditional wireline telecom business.

For more:
- has this article

Special report: Wireline in the first quarter of 2012

Related articles:
Cincinnati Bell's 21% data center growth drives plans for CyrusOne IPO
Cincinnati Bell puts cloud services into the hands of the SMB customer
Cincinnati Bell's Q4 wireline revenue gets boost from data center, fiber-based broadband
Cincinnati Bell's CyrusOne expands APAC presence with new Singapore data center
CyrusOne boosts data center team by appointing Michael Duckett as COO