Feasting on SunRocket's customer base

The creditors of defunct VoIP service provider SunRocket are trying to reach a deal with another service provider to find a new home for SunRocket's 200,000 or so existing customers. Meanwhile, apart from that effort, telcos ranging from VoIP pioneers like Vonage to former Bell companies like AT&T are busily pitching the left-behind customers themselves.

So far, SunRocket is offering precious little info about what went wrong, as well as whether or not customers who already paid the $199/year flat service fee so heavily promoted by SunRocket will get any money back. It's possible SunRocket was giving away too much in the way of service capabilities for a low price, but the broader lessons from its demise may be that the VoIP business is no longer one for one-trick ponies, and that the overall window of opportunity is closing as old-school telcos like AT&T and Verizon push further into the market and muscle up against the newbies--whether by legal or purely competitive means.

For more on the SunRocket saga:
- read this follow-up from the Wall Street Journal (Sub. req.)

Suggested Articles

Frontier Communications is looking to rebound from a disappointing second quarter last month by offering a new managed cloud IT service.

Tyson, Virginia-based GiGstreem raised $10 million in a Series B funding round that was led by RET Ventures with participation from LNC Partners.

Comcast sent its Senior VP of Next Generation Access Networks Elad Nafshi to the ONF conference today to announce its big step on virtualization of the cable…