Frontier gets into the OTT video game

Looking to enhance its respective broadband and video experience for consumers, Frontier has entered into the over-the-top (OTT) video fray with its "my fitv" OTT video portal.

Customers that log into the "my fitv" site (www.myfitv.com) can get free access to 100,000 video titles from numerous major broadcasters and programmers, along with a limited amount of local content in some markets. The ILEC will also offer paid content via its Amazon.com relationship.   

"If the content is available on the Web for free, then we offer it for free," said Frontier Chairman and CEO Maggie Wilderotter, in a press release. "If it's not, then we offer a pay-per-view option through our partnership with Amazon.com."

What stands out about the service is that the it is available to anyone with a broadband connection regardless of whether they are a Frontier customer or not. As suggested in FierceTelecom's sister publication FierceIPTV, Frontier's move contrasts the TV Everywhere-style models that other carriers are making only available to their subscriber base. What's more, Frontier's OTT move will enhance its satellite TV and eventual fiber-based video offerings that it will gain through its acquisition of Verizon's rural assets.

For more:
- see the release here

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