Frontier Communications has put another element of its video service business management team in place by naming Stephan LeVan as its new senior VP of video content and delivery.
A 20-year Frontier company veteran, LeVan most recently was senior vice president of Commercial Sales, leading its Carrier Sales and Service team.
Reporting directly to Ken Arndt, president and general manager of Frontier's East Region, LeVan will oversee the telco's national video partner relationships, including Dish Network (NASDAQ: DISH) and the broadcast and cable networks it retransmits via its FiOS and U-verse platforms in select markets. He will also be responsible for new streaming video product launches and seeking out and growing new revenue streams and opportunities in the video market segments.
A particular area of focus will be on increasing advertising options available through video on demand (VOD) and the development of VOD offerings, programming, strategic growth and marketing. In addition, he will serve as the liaison within Frontier on multi-platform distribution and cross-platform rights.
Frontier has set some ambitious goals to extend its video capabilities across a range of the FiOS and U-verse assets it gained through its acquisitions of properties from Verizon (NYSE: VZ) and AT&T's (NYSE: T) Connecticut operations.
"In 2015, we plan to expand the reach of our brands, strengthen our marketing offerings, and deepen our relationships with consumers across all of the devices being used to engage premium content," Arndt said in a release.
Having a strong video play and leadership to back it up makes sense particularly as Frontier increases its broadband speeds and availability in rural markets via the second phase of the Connect America Fund and its roll out of 1 Gbps fiber-to-the-premises (FTTP) services in Durham, N.C., and Beaverton, Ore. This experience will also be a necessary element in Connecticut, where Frontier plans to enable 100,000 more homes with U-verse video and broadband services.
- see the release
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