Getting inside how Rentrak, comScore, Nielsen are tracking OTT user behavior

comScoreIt's clear that more viewers are turning away from cable and satellite to view TV programs and movies via an online video service provider, but as the OTT video market continues to evolve, there are a number of questions about user behaviors.

In FierceOnlineVideo's new feature, Charting OTT's audience in Q2 2015: stats from Rentrak, comScore, Nielsen, Sam Bookman addresses what OTT viewers are watching, accessing and talking about the content they're seeing, drawing on numbers reported by some of the top audience measurement firms.

If you want to get a handle on how consumers users are accessing and interacting with online video content, check out FierceOnlineVideo's new feature here.

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