CenturyTel (NYSE: CTL) made it official today that it has changed its legal name to CenturyLink.
Already established as a brand since the second half of 2009, CenturyLink will continue to trade on the New York Stock Exchange under the current CTL symbol.
CenturyLink is a rising consolidation star in the Tier 2 telco world that's taking big bites from the M&A buffet table. After acquiring fellow Tier 2 and much larger ILEC Embarq, which instantly tripled its size, CenturyLink will become even bigger when it completes its acquisition of RBOC Qwest next year.
- see the release here
CenturyLink: Broadband, lower line loss help soothe Q1 revenue pains
CenturyLink rings the Tier 2 merger bell - Top Telecom M&As for 2009
CenturyLink, Qwest merger consolidates more of the landline market
UPDATE: CenturyTel to acquire Embarq