Converged applications server vendor Integra5 is giving its company image a makeover by changing its name to MediaFriends. Integra5's executives believe the name change signifies its service provider customers' ambitions to expand social network capabilities via SMS messaging, the mobile phone, the PC and the television screen. SMS continues to be a major driver in the social communications market; Verizon Wireless reported 127 billion text messages just in the first quarter of 2009, and Frost and Sullivan forecasts that global SMS message volume is growing at a CAGR of 15.6 percent (2007-2011).
Known as a supplier of converged media server platforms to the cable, independent telco and wireless industries, the new company name is not that much of a stretch for Integra5. Media Trends is the name of Integra5's social media applications package, including one that Xconomy reports enables television viewers to see SMS and instant messaging conversations on the same TV screen with network programming.
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