HickoryTech, a Minnesota-based independent telco, now supplies its Digital TV service to 10,000 customers. Similar to other independent telcos, HickoryTech has been integrating new services such as video into its fold as transitions away from its traditional voice-centric roots and into a broadband-centric service provider.
Its bet on IPTV has paid off. Since 2005, HickoryTech's IPTV service has grown at a compound average growth rate of 32 percent as it has expanded into new communities and offered an enhanced Digital TV offering.
In 2010 alone, HickoryTech has expanded its Digital TV services to multiple communities, including Vernon Center, Garden City and Madison Lake, Minn., with plans to add the service in Good Thunder, Minn. in late October, bringing its total Digital TV service area to 18 southern Minnesota communities. As it has expanded its market reach, HickoryTech has also added new features to its video lineup including Digital Video Recorder (DVR), 50 HD channels, new channels like the NFL network and an exclusive interactive media services.
Sticking to the notion of becoming a broadband-centric provider, Hickory Tech's DSL broadband base rose 51 percent in the past five years with almost 20,000 subscribers to date.
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