Despite a tough economy, telecom operators continue to invest in subscriber data management (SDM) software and services to reduce the cost of managing and maintaining multiple subscriber databases, analysts at Infonetics Research said Wednesday in a release promoting their latest market size and forecast report. By 2014, market revenue will increase to $1.5 billion, the report says.
Operators in North America and Europe are also looking at SDM as an option to ease strain on their 3G networks, by enabling 3G data offload, and the rising machine-to-machine (M2M) market has piqued interest in using SDM to track and use data sent between devices.
Policy servers, another market forecast to rise precipitously by 2014 to $1.4 billion, will be integrated more tightly into SDM solutions offered by major equipment vendors and IT integrators. Infonetics points to Tekelec's acquisitions of Camiant and Blueslice last week as examples of this trend.
But reducing cost is the key driver in investment and upgrades of SDM among operators.
"The cost of managing and maintaining multiple subscriber databases has become too much of a pain point for operators to avoid any longer, which is why the subscriber data management market is doing so well despite the economic downturn," said Shira Levine, directing analyst for next-gen OSS and policy at Infonetics, in a release. "The marketing and customer care arms of telecom operators everywhere are frustrated by the lack of a consolidated view of the subscriber, because it limits their ability to cross-sell, up-sell, create value-added services, and offer single sign-on to their customers."
- see the release
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