IPTV providers use giveaways to attract new subscribers

Jim Barthold, FierceIPTVIPTV providers have made progress in luring consumers away from cable and satellite, but they are now finding they need to have a new hook to increase their subscriber base. AT&T (NYSE: T), for one, announced a promotion where it will give away a connected device--Kindle Fire HD, Nexus 7 tablet, SONOS PLAY:3 or Xbox 360--to new subscribers who expand bundle U-verse with phone or broadband service. Jim Barthold, editor of FierceIPTV, examines how IPTV providers are using new promotions to attract new users to subscribe to their service in his latest Editor's Corner. Read more

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