Level 3 Communications (NASDAQ: LVLT) put its content delivery network (CDN) services to work supporting online streaming of the recent 2010 Indianapolis 500 race. As part of a deal with the IZOD IndyCar Series to stream all IZOD IndyCar Series races in 2010, Level 3 provided live streaming of the race to viewers via the Series' website www.indycar.com. The race was streamed in high-definition using Level 3's CDN platform.
"Viewership for racing has grown tremendously over the past few years, so we wanted to make sure that for the biggest race of the year, fans everywhere had the chance to experience the same high-quality racing action whether they were watching from the stands or from the Web," said Jarrod Krisiloff, director of New Media & Consumer Strategies for Indianapolis Motor Speedway, which owns the IZOD IndyCar Series in a release.
Users were able to get access not only to video feeds of the race, but also on-track and in-car footage, enabling viewers to get a real-time driver's view of the race. Along with the Indianapolis 500 race, Level 3 will provide video streaming for the 11 other IZOD IndyCar Series races this year.
While Level 3 has been the CDN of choice for other major events such as the 2008 Democratic National Convention, the latest deal with IZOD feeds into the end-user's need for content that's important to them and provides the ability to deal with "potential traffic spikes" that is brought on by such a large event like the Indy 500 race.
- see the release here
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