Lightyear Network Solutions (OTC BB: LYNS.OB) thinks that the death of the POTS (plain old telephone service) network is "grossly exaggerated" and is asking its local agents to sell more traditional voice services to business customers.
The competitive provider will give agents an upfront bonus on top of the commission it pays them for selling its nationwide POTS product, which enables enterprise customers to consolidate all of voice their services onto one bill.
Although Lightyear has provided local traditional voice services for a number of years, the new program was started in order to illustrate how it has improved its back office systems to more effectively serve partners and customers.
At a time when IP and cloud-based services are gaining momentum, it seems backwards to focus on legacy services. But a number of businesses that have multiple sites continue to use POTS to communicate.
Even businesses that have adopted an IP-based voice solution often maintain one or two POTS lines at their locations as backup voice solutions.
"POTS consolidation is still very viable, particularly in the 10-line and below market, which comprises a high percentage of the multi-location opportunities," said Sean Lloyd, vice president of sales for Lightyear in a Channel Partners article.
- Channel Partners has this article
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