The Texas Longhorns kick off their college football season against Rice in less than two weeks, but ESPN's fledgling Longhorn Network--which is set to launch Friday--is facing tough times as it struggles to negotiate the first carriage deals of its brief history with pay-TV operators, who are unsure just what they're getting for their money. FierceIPTV's Jim O'Neill takes a look at the sports network's first big challenge: Signing IPTV providers like AT&T (NYSE: T) and Verizon (NYSE: VZ), MSOs including Comcast (Nasdaq: CMCSA), and others. Read more...
