Making sense of online video trends, business models

Brett Sappington, Parks AssociatesOver the past year, the amount of consumers that are accessing content from an over the top (OTT) video player such as Hulu and Netflix (Nasdaq: NFLX) has continued to rise. According to Parks Associates, nearly one-third of U.S. consumers that have a broadband connection in their home stream TV shows, and about the same amount stream movies on mobile phones, Internet-enabled TVs or via an external gaming console or a video device like Roku. FierceOnlineVideo features a column from Brett Sappington, the director of research at Parks Associates discussing online video viewing trends and business models. Read more...

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