Masergy takes on BT, Level 3, Orange in Latin America with new PoPs

Masergy, a competitive global provider, is expanding its network presence in Latin America by adding new points of presence (POPs) in Mexico City and Sao Paulo, a move it says will help it respond to growing demand for services in the region.

In addition, the service provider has opened a new POP at the NAP of the Americas carrier neutral facility, which will connect its Latin America network to its larger global network. Over this expanded network, Masergy can extend its mix of Ethernet  and the growing set of cloud-based data and voice services it gained from its acquisition of Broadcore Communications.

The timing of Masergy's move comes as foreign investment in Latin America, according to a 2012 report from the United Nations Conference on Trade and Development (UNCTAD), rose 35 percent.

"Our enterprise customers are seeing strong growth opportunities in Latin America and are looking to more aggressively expand their businesses in the region," said Masergy CEO Chris MacFarland, in a release about the expansion.

By adding these POPs Masergy can also stay on a competitive footing with other service providers, particularly BT (NYSE: BT), Level 3 (NYSE: LVLT) and Orange, all of which have been aggressively expanding their Latin America network service presence in recent years.

In 2011, BT upped the number of its MPLS POPs by about 20 percent and launched Ethernet services in 21 new cities and has gained customers such as ECT. Likewise, Orange Business Services launched an aggressive network upgrade initiative focused on Latin America and Level 3 immediately became a bigger player in the region after completing its acquisition of Global Crossing.

For more:
- see the release

Related articles:
Masergy debuts new cloud-based voice service suite
Masergy acquires Broadcore, adds another piece to its cloud puzzle
UPDATED: Masergy expands global Ethernet reach with ADVA's FSP 150
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BT to expand its Latin America network, service presence

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