Midcontinent rebrands as Midco, plans to roll out 1 Gbps to entire footprint by 2017

Midcontinent Communications has rebranded itself under its nickname Midco and plans to roll out 1 Gbps services to its entire serving area by the end of 2017.

The provider said that Midco customers in Minnesota, North Dakota, South Dakota and Wisconsin will see some changes immediately, including advertising and marketing materials that will use the new name and logo.

The company updated the look and streamlined the user experience for customers visiting Midco.com/Business, which also now offers online ordering for many services. Likewise, the company's website for residential customers, Midco.com, displays the new logo and will soon get a refreshed look and feel as well.

A big priority for Midco is rolling out 1 Gbps services. The cable provider claims that it will be the first service provider to bring gigabit Internet speeds to a large geographic area.

Under its plan, the service provider will offer Midco customers in its South Dakota, North Dakota and Minnesota markets the service.

Already, Midco has put together plans to offer 1 Gbps service in three South Dakota towns. Leveraging its existing HFC plant and FTTH technologies, Midcontinent plans to begin the rollout of the 1 Gbps service sometime this year when DOCSIS 3.1 modems become available. It has not determined the exact launch date for the new service.

The service provider will also offer 1 Gbps service in its North Dakota and Minnesota markets as well.

For more:
- see the release

Related articles:
Midcontinent to launch 1 Gbps service in three South Dakota towns in early 2016
Midcontinent plans to extend 1-Gig service to 3 Midwest states
Consolidated poses challenge to Google Fiber with 1-Gig residential offering in Kansas City

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