DPI phenom NebuAd—the target of a recent Congressional committee inquiry—has had so much bad publicity of late, it’s been forced to trim its staff significantly, reports The Register. NebuAd was once the darling of an array of telecos and cablecos enamored with its ability to track web-surfers' Internet habits and to create usable metrics integral to successful targeted advertising. But the company now finds itself in a state of semi-suspended animation as it awaits the other shoe—as in Congressional oversight of the Internet—to fall.
NebuAd has also dumped its U.S. PR firm, the Horn Group, a move that Horn’s Anthony Loredo, who managed the NebuAd account, had to see coming.
Rumors of possible belt tightening at NebuAd have been floating around since Rep. Ed Markey (D-Mass.) put the heat on NebuAd CEO Bob Dykes during a July hearing of the House Subcommittee on Telecommunications and the Internet.
For more:
- See The Register story
