'New Charter' poised to ratchet up competition in broadband following consolidation

As Charter (NASDAQ: CHTR) works to digest its blockbuster acquisitions of Time Warner Cable and Bright House Networks, the next question becomes: What will the company do with its newfound footing?

Although the company wouldn't address the topic directly, Charter's plans for Bright House and TWC can be gleaned from how CEO Tom Rutledge handled his move from Cablevision (NYSE: CVC) to the helm of Charter in 2012. When Rutledge took over Charter around four years ago, he pushed the MSO into a wave of digital conversion and rebranding that brought a number of disparate cable systems into the unified, two-way Spectrum brand the company operates today.

Similarly, analysts agree that Charter will soon begin wrapping TWC and Bright House operations under Charter's existing Spectrum brand and pricing option.

For details on Charter's plans, check out this FierceCable Editor's Corner.

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