Ovum: Online consumers are becoming 'invisible'

A new Ovum Consumer Insights Survey says consumers who want to maintain their online privacy are making themselves "invisible" to companies that want to market their products to those customers by tracking their behaviors online. Researchers said 68 percent of consumers who participated in the survey said they would select a "do not track" option if available. Ovum researchers said the drawback of this trend is that it will create an Internet "data black hole" that could impact targeted advertising, CRM, big data analytics and other industries that have spent significant time and money tracking consumers' online habits. Read more

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