Ovum: Online consumers are becoming 'invisible'

A new Ovum Consumer Insights Survey says consumers who want to maintain their online privacy are making themselves "invisible" to companies that want to market their products to those customers by tracking their behaviors online. Researchers said 68 percent of consumers who participated in the survey said they would select a "do not track" option if available. Ovum researchers said the drawback of this trend is that it will create an Internet "data black hole" that could impact targeted advertising, CRM, big data analytics and other industries that have spent significant time and money tracking consumers' online habits. Read more

Suggested Articles

In an era of rampant "fake news" allegations, Verizon is implementing a blockchain-verified record of changes to its news releases.

Add Charter to the list of service providers that are racking up substantial broadband subscriber gains in their recent earnings reports.

Amazon Web Services reported $11.6 billion in Q3 revenue, which was an increase of almost 29% from the same quarter a year ago.