Ovum: Online consumers are becoming 'invisible'

A new Ovum Consumer Insights Survey says consumers who want to maintain their online privacy are making themselves "invisible" to companies that want to market their products to those customers by tracking their behaviors online. Researchers said 68 percent of consumers who participated in the survey said they would select a "do not track" option if available. Ovum researchers said the drawback of this trend is that it will create an Internet "data black hole" that could impact targeted advertising, CRM, big data analytics and other industries that have spent significant time and money tracking consumers' online habits. Read more

Suggested Articles

Service providers and cloud operators are ramping up their SD-WAN managed services offerings to keep pace with the demand from enterprises.

The U.S. hyperscaler cloud market had a growth spurt in the third quarter of this year with a 26% increase year-over-year in revenue, according to a r

Juniper Networks announced on Monday new capabilities for its Mist and Contrail solutions that were designed to help its enterprise customers.