Ovum: Online consumers are becoming 'invisible'

A new Ovum Consumer Insights Survey says consumers who want to maintain their online privacy are making themselves "invisible" to companies that want to market their products to those customers by tracking their behaviors online. Researchers said 68 percent of consumers who participated in the survey said they would select a "do not track" option if available. Ovum researchers said the drawback of this trend is that it will create an Internet "data black hole" that could impact targeted advertising, CRM, big data analytics and other industries that have spent significant time and money tracking consumers' online habits. Read more

Suggested Articles

With the hurricane season looming large starting next month, Verizon is taking extra steps to keep its business and residential customers connected.

Telefónica's cybersecurity company, ElevenPaths, announced on Tuesday that it has achieved Amazon Web Services Security Competency status.

In the most recent earnings calls, some telecommunications executives expressed their concern over how the COVID-19 crisis was impacting SMBs.