Pac-12 puts its stake in TV Everywhere trend

Pac-12, a new content and media company, made an early bet on TV Everywhere, a concept in which a video provider will stream content to viewers on multiple platforms. FierceCable contributing editor Mari Sibley recently caught up with David Aufhauser, vice president and general manager of digital media at Pac-12 Enterprises, to talk about the company's TV Everywhere strategy and the importance of providing good content to users. Article

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