Phenom/pariah NebuAd officially dead

NebuAd, which ignited an Internet privacy brouhaha that prompted Congressional debate and hearings, spawned a spate of lawsuits and brought “behavioral targeting” into the mainstream vernacular a year ago, died a quiet death Monday.

The company once reigned as the darling of Internet advertising gurus who promised customers targeted advertising based on recording and analyzing the surfing habits of individual consumers trough Deep Packet Inspection—collected without their knowledge or with simply their implied acceptance of ISP terms of service.

For privacy advocates, NebuAd was every fear realized.

The company has been terminally ill since shelving its product in September, but the roots of its fall began when its star clients—Charter Communications, Embarq, CenturyTel, et al.—began bailing in droves when Congress began to get antsy about just how much info the software tracked.

The company has been fading ever since. On Monday it filed court papers assigning its remaining assets to an entity that will pay off creditors.

For more:
-see this MediaPost story

Related articles
Transiting from phenom to pariah 
NebuAd faces uncertain future   
NebuAd CEO grilled on the Hill
CenturyTel holds off on NebuAd--for now 
Are Embarq and CenturyTel headed to NebuAd? 
Web Charter drops NebuAd plans 
Congressmen ask Charter to hold off on NebuAd

Suggested Articles

lphabet and Google CEO Sundar Pichai announced on Monday that Google plans to invest around $10 billion in India over the next five to seven years.

Hewlett Packard Enterprise (HPE) has juiced its SD-WAN platform by buying Silver Peak for $925 million.

Comcast's investment in the development of artificial intelligence and machine learning paid off in spades during the coronavirus pandemic.