It should be of no surprise that where a service provider has deployed broadband, they are finding that IPTV can help increase their Average Revenue Per User (ARPU).
RNCOS's new report "Global IPTV Market Forecast to 2014" confirms such a trend. The research firm forecasts that global IPTV will rise to 106 million users by 2014, expanding at a CAGR of about 24 percent during the period 2011-2014. This growth will be driven by two factors: the availability of higher broadband speeds and new interactive applications.
From a regional perspective, RNOCS argues that Europe is the biggest IPTV market, with France, the UK, and Germany leading the growth.
Not far behind Europe is Asia. The deployment of higher speed copper and Fiber to the Premises (FTTP)-based broadband networks and the decreased cost of service will prompt more service uptake from middle class users. China, Japan, and South Korea will see the most IPTV growth during the period.
Overall, RNOCS found that IPTV subscribership will continue to rise in markets where service providers are rolling out Fiber to the X (FTTX) infrastructure to battle cable's ongoing DOCSIS 3.0 upgrades on their existing HFC plant. And since most IPTV markets are not at the saturation point, RNOCS believes there's plenty of room for new growth.
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