Sling TV's Lynch tunes into how consumers want to get their TV

Like other programmers and pay-TV providers, Roger Lynch, CEO of Dish's Sling TV unit, has tuned into the notion that the mobile TV consumer wants to be in control of what programs they watch.

FierceCable's Dan Frankel recently caught up with Lynch to talk targeted advertising, Dish's work with Disney and the decision to reuse the "Sling" brand and more.

Take a look at this new hot seat. 

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