TDS addresses consumers' digital device appetite with new personal cloud service

TDS is tackling its consumer customers' growing desire to carry content on multiple wireline and increasingly, mobile devices, with the introduction of its "younited" personal cloud service.

Using F-Secure's technology, TDS said younited is designed to help consumers more effectively back up all of their personal information.

Mobility is a key element of this offering. While traditional backup services have served consumers' PCs well, they aren't equipped to handle the explosion of mobile devices.

Data from Nielsen and Marketing Charts revealed that every American household owns various digital devices. Nielsen said that the average American consumer owns four digital devices, while Marketing Charts revealed that college students own an average of seven. This means that a family four could have files spread across 22 different pieces of technology, for example.

Casey Thompson, manager of Consumer Product Development at TDS, said in a release that younited "allows customers to unify all their files--whether they are photos taken on a smartphone, videos taken on a tablet, important office documents, or files in other cloud services like DropBox."

The service provider said that younited can support and back up an "unlimited" amount of devices and be accessed anytime from anywhere via the younited website or the younited app for mobile devices (available for both iOS and Android). In addition to file backup, younited allows customers to organize their files and create collections to share.

Customers that subscribe to younited can share files with friends and family using the service's secure email and text links or even by linking to a Google (NASDAQ: GOOG) Chromecast TV dongle. They also have the option to "unshare" previously shared files for additional control over their digital footprint. 

Introducing new services like younited through a partnership with F-Secure makes sense as it enables the telco to add another incremental revenue source, particularly for its growing consumer broadband base.

For more:
- see the release

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