Verizon spends $200 in advertising alone per FiOS customer

Verizon's betting big--as in $23 billion big--on its FiOS technology. But just how much more is it going to have to pay to attract and keep new customers? A new report in AdvertisingAge says the telco is spending upward of $200 per customer in advertising costs alone. Last year, in fact, it spent a whopping $100 million. Is this pony ever going to pay off?

For more:
- See this AdAge story

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