Video providers need to put the customer experience first

The American Customer Satisfaction Index (ACSI)  Quarterly Update on U.S. Overall Customer Satisfaction, which was issued this week, revealed that customers rank pay-TV service providers at the bottom in nearly every category. Jim Barthold, editor of FierceIPTV, opines in his latest Editor's Corner that they need to invest in tools that ensure each customer has a decent experience throughout their service lifecycle. Read more