There are about 6000 people at WiMAX World in
Within the last 13 months, West has become the chief promoter for a WiMAX ecosystem that had been in need of a carrier spokesman prepared only to look ahead, and never behind. West is that and then some, as he took every opportunity at the show Wednesday to talk about how Sprintâ€™s planned Xohm WiMAX service and the carrierâ€™s ecosystem of vendors are will leave old cellular technology and business modelsâ€”not to mention telco broadband models--in the dust.
West confirmed this week that Xohm will launch in soft mode
â€œWeâ€™re encouraging our device partners to come into the market under their own brands,â€ he said adding that customers will be able to buy devices at major retail outlets that can be activated and programmed with services without Sprintâ€™s help before they make their first run on the Xohm network. West also said Xohm will make an effort to coordinate with location-based services, including advertising, to create a localized portal and search experience.
The early years of WiMAX deployment often have required network equipment makers to also feed the user market by manufacturing their own CPE, but announcements this week from Nokia about new WiMAX-enabled tablet devices and from Motorola about plans for new PC cards, USB devices and handsets seem to back up Westâ€™s assertion that the time is right to let go of devices subsidies. Now, all the budding WiMAX industry needs to do is make sure those devices get sold.