Will Viacom, Walt Disney Co.'s virtual MVPD live up to the hype?

Executives from some of the largest programmers, including Viacom (NYSE: VIA) and Walt Disney Co., have been touting the idea of the virtual multichannel programming distributor (MVPD). While there have been rumors swirling about that Google (Nasdaq: GOOG) could become the first virtual MVPD, Steve Donohue, editor of FierceCable, remains unconvinced. He examines the possibilities of what an MVPD is in his latest Editor's Corner. Read more


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