Windstream adds video to its lifetime price model

Windstream (Nasdaq: WIN), following the success of its dual-play voice and broadband offering, is extending a new triple-play lifetime guarantee offer to its subscriber base.

Not having its own formal video offering, the new triple-play package extends the high-definition video package it resells from DISH network to its existing broadband Internet and unlimited nationwide calling plan. Similar to the dual play offering, the triple play Lifetime Price Guarantee also provides customers with a locked-in, monthly lifetime monthly rate.

The Lifetime Price Guarantee package includes a wide range of HD channels, including ESPN, ESPN2, Food Network, HGTV, The Learning Channel, The Weather Channel, TNT, TBS and USA, as well as Video on Demand and music channels.

Being a wireline-only service provider, Windstream found that its double-play offering resonated well with customers and helped it stem some of its landline bleeding in Q1 2010."The original offer exceeded our highest expectations," said Ric Crane, chief marketing officer for Windstream. "It not only mitigated access line loss, but actually drove sales."

For more:
- see the release here
- Connected Planet has this article

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