Windstream, Broadsoft target hospitality market with Virtual PBX service

Windstream has established a partnership with BroadSoft to provide a new Virtual PBX and unified communications (UC) solution targeting hospitality industry opportunities.

The new Virtual PBX solution, which was announced during the HITEC hospitality tradeshow, offers a single unified platform hosted in a data center and accessible through the cloud.

Hospitality companies can use the Virtual PBX service to manage both simple and complex voice and data solutions that enable them to deliver better guest services. At the same time, hotels can increase their productivity and enhance internal operations.

With the new Virtual PBX service, Windstream is offering two elements: a UC solution that includes built-in integration to the hotel management system; and data network, equipment, installation, maintenance, support and ongoing updates.

What this new solution illustrates is Windstream's drive to gain more market share in growing business segments which have unique needs.

Having these services on hand will enable to also potentially drive up Enterprise segment revenues by giving it an opportunity to thwart CLECs and cable operators trying to get a foothold in the hospitality market. 

The hospitality segment includes a number of large hotel chain operators often have multiple locations. If Windstream can win over more companies in this segment, it could translate into additional enterprise service revenues. 

During the first quarter, Windstream reported that Enterprise service revenues were $491 million, up 3 percent year-over-year. The enterprise contribution margin was 13.7 percent, or $71 million, representing what Windstream said was a 36 percent year-over-year increase.

For more:
- see the release

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