Altice USA continues to revamp its leadership structure, this time announcing executive appointments for its newly created Consumer and Business Services divisions.
Michael Parker, who’s joining Optimum from Comcast, will head the Business Services unit and be responsible for all aspects of Altice’s B2B business. His purview includes oversight of sales operations and marketing as well as acquisition and customer base management activities.
Parker spent over two decades at Comcast, most recently serving as regional SVP of the company’s Beltway Region.
David Williams, whom Altice hired earlier this year as chief revenue officer, is now EVP and president of the Consumer Services division, which is focused on Optimum’s residential business.
In addition to managing sales operations, marketing, acquisition and customer base management, Williams will also oversee Optimum’s regional Market Structure. This fall, Altice established a new regional leadership team with each exec overseeing a different portion of the Optimum footprint.
Like Parker, Williams is a Comcast veteran and he spent more than 20 years holding various sales and marketing leadership roles there.
Finally, Altice announced Chief Growth Officer Leroy Williams has been promoted to EVP, Chief Growth and Innovation Officer. In his role, he will focus on expanding the P&L (profit and loss) and strategic management of both Optimum’s consumer and business offerings, as well as assess “opportunities for expansion” and “new business opportunities.”
Prior to joining Altice this year, Williams was chief product officer for Samsung Electronics America’s mobile division.
Altice CEO Dennis Mathew said creating dedicated Consumer and Business Services teams “best positions [Altice] to accelerate [its] initiatives, strengthen [its] operations, meet customer needs, and return to growth.”
The operator in recent months has also beefed up its telecommunications unit and hired Charter vet Jennifer Garret as its new chief marketing officer.
Altice in the past year has undertaken a hiring spree, which included the addition of several former Comcast execs. On a recent earnings call, Mathew commented, "to transform the culture, we needed the right team in place, and we have 50-plus new vice presidents and above that are driving this business forward."
Still, Altice continues to lose broadband subscribers, posting 31,000 broadband net losses in Q3.
New Street Research in its Q3 Broadband Trends report said Altice “still has a long way to go” in improving its Net Promoter Score (NPS). The firm used Recon Analytics data to look at the operator’s NPS.
“Product scores are lower than Cable peers, but not by much. Price / value and service scores are much lower than peers,” wrote New Street analysts. “While new management is taking positive steps, the business still has issues.”
Updated to include Mathew's comments from Altice's Q3 2023 earnings call.