Altice USA on Thursday revealed four new executive appointments to its Optimum regional leadership team, two of whom are Comcast veterans.
Vic Pascarelli, who spent 20 years at Comcast, joined Altice as VP and general manager of the company’s Northeast area, which encompasses Optimum’s tri-state area footprint of New York, New Jersey and Connecticut.
At Comcast, Pascarelli held a variety of senior sales, marketing and operations leadership roles, such division VP of retail stores in Atlanta.
Elton Hart is another Comcast vet who will become VP and GM of Optimum’s Mid Atlantic markets in West Virginia, Ohio, Kentucky and North Carolina. He spent nine years at Comcast Business, most recently serving as VP of small business sales effectiveness and market development.
Kathleen Preston, who previously worked at Cox Communications, will oversee Optimum’s West Pacific footprint of West Texas, Arizona, Nevada and California. Her background includes 15 years at Cox in various sales and operations roles.
And Michael Shaffer, who has been with Altice since 2008, was named VP and GM of the company’s Mid Central footprint, covering Louisiana, Arkansas, Missouri, East Kansas, East Oklahoma and West Mississippi.
Prior to his new role, Shaffer was regional VP of Optimum’s Mid South area, where he focused on driving engagement across the former Suddenlink footprint.
According to Altice, each executive is tasked with “overseeing local sales, operations and engagement efforts” in their respective area.
An Altice spokesperson told Fierce these regional roles are newly created positions and the company plans to announce a fifth appointment soon.
“After assessing the entire Optimum footprint, five Areas were established along with newly created vice president, general manager positions, which include the four announced today and a fifth that is forthcoming, who will all work to deliver better results, effectiveness and customer experiences across their respective communities through hyperlocal marketing, sponsorships, sales efforts, events, operations and more,” said the spokesperson.
It isn’t the first time this year Altice scooped up Comcast execs. In February, the operator hired Marc Sirota as its new CFO and David Williams as chief revenue officer.
In addition to those hires, Altice at the time promoted SVP of Customer Experience Shuvankar Roy to the new role of chief customer experience officer and hired Samsung vet Leroy Williams as chief growth officer.