AT&T (NYSE: T) is tapping into business customers' need to establish an online video presence to get more eyeballs looking at their products with the launch of its Content Delivery Network (CDN) platform.
Businesses will be able to use the Content Delivery Network to deliver digital content, such as videos and graphics.
According to a report cited by Internet Retailer1, website visitors who view product videos are 85 percent more likely to make a purchase than those who do not. Digital marketing intelligence provider comScore2 reported that in December 2010, 88.6 million people watched online video on an average day as of the end of 2010.
AT&T's Content Delivery Network, which will be generally available by the end of Q3 2011, has implications for various vertical market segments. A university could, for example, provide virtual campus tours, while a hospital could deliver x-ray images to an off-sites specialist for faster patient diagnosis.
- see the release
AT&T wireline results in Q1 reflect strong returns on consumer broadband, IP business services
AT&T's Lindner: IP services drive consumer, business wireline growth
Wireline in the first quarter of 2011